Administration Archive

  • Know Your Audience, Speak Their Language, and Get the Support You Need

    Know Your Audience, Speak Their Language, and Get the Support You Need

    Budget being cut? Interpretive positions at your site being eliminated, or at risk of being eliminated? If so, welcome to the “new” economic reality—“new” only in the broadest sense of the word, as interpreters seem to face this dread on a yearly basis regardless of the economic climate. The fact is our services are usually not valued at the same level as mandated services such as police, fire, social services, and schools. Yet the open spaces we typically protect and interpret—nature preserves, forest preserves, conservation areas, parks, watershed properties—arguably provide a far greater return on investment than most realize.

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