Archive for May, 2009

Lessons of an Old Man

by Ron Russo

ron-russoHis hands were gnarled and bent, twisted by time, hard work, and arthritis. But the old man proceeded with the slow precision of a surgeon out of habit, memory, and deep unspoken emotions. His name was Giuseppe Lanza, an aging master craftsman. He was a small man, slightly hunched over, walking with a cane and growing frailer with each passing day. Some would have considered him minimally educated, but he was packed with the wisdom of ages. He seemed to know so much about so many things. I was in awe of the old man I saw; he had for sure earned a degree in living. For hours at a time at ages 13 and 14, I simply sat there and watched him carve, sand, and string as he deftly recreated models of ships he had worked on as a young shipwright back in Naples, Italy. I would carefully examine each of the ships he had already built that now sat on shelves on the walls until I found some part or some design feature whose purpose or function I didn’t understand. In looking back, I must have pestered him with a thousand questions, but he always stopped what he was doing to explain it in his accented English. When I asked a question twice, he would simply try a different way to answer it until I understood what he was doing. He never scolded me for misunderstanding.

Having retired many years earlier, he said that he had always wanted to come to America and so he and his wife did and ultimately made their way to the West Coast. Now, in the twilight of his life he relived the thousands of hours he had spent fixing, replacing, creating anew all of the pieces and parts that made those 19th- and early 20th-century ships work and sail the vast Mediterranean—all of this in his small backyard workshop in San Leandro, California. He used a few simple tools—a file, a whittling knife, a small drill, a block plane. He used old orange and apple crates for most of his wood with an occasional clear-heart fence post for a hull—all carved by hand. Amazing!

When I knew he was in his workshop, I would climb the fence and knock on his door and he would follow with a warm, “Come in, Ronnie.” He always seemed glad to see me. I suppose he appreciated having someone who was interested in how he had spent his life. At the time, he simply went about his business with me asking questions, watching his every movement, staring in amazement at what those crooked hands could create at age 89. I was his student, he my professor without a word ever to acknowledge the instructive neighborly relationship we shared living next to each other. He was never overbearing or arrogant about what he knew. He was a kind and gentle soul, quiet, humble, and patient.

Sometimes he would work and I would watch for the longest times without saying a word. Ours was not a forceful instruction based on any lesson plans or educational stratagems. Instead, it was a rather low-key, casual “learn by doing and observation,” backfilled with bits of information he alone possessed. I think my interest developed simply because he was interested, skilled, and patient and had such wonderful stories of ships and the sea he knew so well. He had so much to offer that I could not have learned from anyone in my family. I was thoroughly intrigued.

Just before he passed on, he gave me two square-rigged schooners, a couple of ships in bottles, and a large model of a small luxury liner he had made. Then, he was gone, lost to the world from which he had come, taking with him the skill, knowledge, and stories that only a handful of men possessed. I recall going into my bedroom, closing the door, and crying for what seemed like hours. Almost immediately, I began to realize the void in my life, but not yet realizing I would carry it for the rest of my days. There is something about spending time with a master teacher that never leaves you. I stared at those ships for years following his death, admiring his work and recalling his stories, with no idea then of what he had done for me.

Much later, in my early 30s, I found myself naturally drawn to harbors, boats, ships, and chandleries, woodworking, and, more importantly, the sea. One day, I began carving an old Italian-style salmon troller I had seen in Monterey harbor and I drifted back to Giuseppe. Unknowingly, he had planted a few grains of magic sand in me that would become pearls years later—and in a fashion come to honor his memory, his craft. Now, after having spent much of my life fishing and sailing and guiding natural history trips along the bays and outer shoreline of California and serving as a shipboard naturalist in southeast Alaska, I spend a few hours carving from scratch the ships of my own heart and experience. As time and work would have it, my hands are beginning to look like Giuseppe’s bent, cracked, and a bit knobby. It feels like he is still alive somewhere near me.

Now, I didn’t become a ship engineer or designer and I certainly didn’t grow up to own a shipping enterprise. But I did grow up with an immutable fondness for the sea and everything related. The greatest gift Giuseppe had given me were those grains of interest, enthusiasm, and encouragement, so small in the beginning, so beyond my grasp I could never have imagined that they would grow into the pearls that have kept me excited and given me great pleasure all these years. From scuba diving and underwater photography, from fishing and sailing to teaching countless students and docents about intertidal ecology, and finally writing articles and books on various ocean-related topics, I have spent much of my life experiencing and sharing the sea. I wonder how different my life would have been without those treasured times with Giuseppe.

So, it occurs to me that some of the greatest life-changing moments and lessons are softly planted by those of us who take a moment to listen to a youngster, to allow them to share their thoughts and interests, and to share something that comes from their passion and ours. We may be accidental mentors or consciously reach out. The student may come to us or we to them. It matters not, for it is the quality of the time together. It seems to me that the simplest question from or to a child—“What are you doing?”—is a spark of interest that opens the door to one of those grand moments or to a series of them that develop much later. I wonder how many of you have had a Giuseppe in your lives. How many of you are like Giuseppe in your own manner? And painfully, how many children out there desperately need a Giuseppe to help them avoid the dungeons of a life without inspiration, motivation, or encouragement?

Whether a parent, neighbor, or naturalist, it seems so critical that we are constantly alert, ready and willing to act on that tiny spark of interest. Children today, more than ever, need mentors. There seem to be so many bright youngsters that need to be taken under the wing of a master craftsman or just a caring adult. Whether it is with our own children, grandchildren, or the children we will only see once on the trail, we can plant the same kind of magic grains of sand that turn into pearls if we relax, take the time, listen, and encourage their interests, or softly share our passion. The demands of being an adult, no matter how crazy or pressing they may seem at the moment, are really not more important than the too often fleeting seconds when the window is open in a child. Inspiring children need not be rocket science.

Ron Russo is a retired chief naturalist with the East Bay Regional Park District (California). He is a founding member of NAI and was honored with the prestigious NAI Fellow award in 1989.

In the Beginning Was the Word: Demystifying Poets And Poetry

by Will LaPage

willlapageWe are all poets, and every poem is an interpretation.

The poet is no more mysterious than is the scientist. One is in love with words, the other with numbers. For either, it’s the beauty of the formulation that counts, not its acceptance. For Einstein, E=mc2 was pure poetry. That it could change the world was in distant second place to the breakthrough in understanding it encapsulated. For Robert Frost, the imagery of two roads diverging in a wood was an equally elegant formula for describing life. The thought that schoolchildren might be repeating the lines somewhere ages and ages hence probably never crossed his mind.

We are fond of saying that poetry has the power to awaken the senses, but these two examples suggest that we ought to credit the poet, at least, with somewhat more modest objectives. The acceptance of a poem is profoundly anticlimactic; as W. H. Auden so poetically observed: “The publication of a volume of verse is like dropping a rose petal in the Grand Canyon and waiting for the echo.” The formulation is everything; if the poem resonates with others, that’s a bonus.

It seems highly unlikely that Emerson was the first to challenge us to seek out our inner poet, but he probably said it best by insisting that our poetry will come out in other ways if we choose not to write it. In fact, the ability to live our poetry seems vastly superior to just committing it to paper. While we may deny our inner poet, we cannot deny our feelings, our senses, and our emotions—the very intangibles that make us distinctly human and distinctively individual. Those things are the essence of life as well as the building blocks of poetry.

If we are all poets, living our poetry, then it follows that poetry is all around us. If you haven’t noticed any today, try putting on the glasses of your inner poet so that you might enjoy the poetry in a falling leaf, a random act of kindness, a passing cloud, or a tax refund. Just in the past few hours, I witnessed three acts of living poetry that are not easily converted to the written word. On the morning news, I heard a report of a dog rescuing a litter of kittens from a burning building. This was followed by an item about a mortgage buyer, at auction, giving the home back to its tearful owner. Later, while kayaking on the White River, I watched a grandfather teaching a child to fly fish and then how to gently release his catch. Such living poetry almost defies written interpretation, and yet, each contains the paradoxical seed of a great poem.

Just as a painting or a photograph is not the real thing, a poem is always an inadequate interpretation of living poetry. As with the painting, the written poem contains no small amount of artistic license. The poet has no obligation to accurately portray the scene, only an artistic obligation to be interesting. Like any good interpretation, poetry is an attempt to artfully portray a story, provoking interest, while seeking to be relevant, focused, and informative. I particularly like Max Bodenheim’s definition because it neatly addresses all of these criteria: “Poetry is the impish attempt to paint the wind.” In these nine words, Bodenheim demonstrates two additional principles: those of economy of words and organization of thought—the right word in exactly the right place!

With the possible exception of prehistoric rock etching, poetry may well be humans’ first attempt at interpreting their world. For centuries, in the absence of a written language and readily available writing materials, the poet/bard, sometimes using musical accompaniment, provided our primary interpretations of life and history, using sagas that were provocative, interesting, relevant, focused, and artful. The principles of interpretation, not articulated until the mid-1950s by Freeman Tilden, were firmly in place in the ancients’ job description for their poets. The Roman poet, Horace, writing in 65 BC, called poets “the first teachers of mankind.” Now, more than 2,000 years later, poetry remains unconstrained and undiminished by today’s still limited tools of communication technology. In the current resurgence of interest in poetry, we may actually be seeing a backlash to the growing impersonality of modern communication.

Poetry is intensely personal because it is fundamentally emotional, calling on our senses and getting us to think in different ways about the accepted and the commonplace. It is no coincidence that totalitarian regimes are known for locking up their poets or, at the very least, keeping them under surveillance and labeling these basically peace-loving artists-with-words as dangerous to the state. For the oppressor, words are dangerous because they promote thinking, and while words cannot be purged, wordsmiths can. Most of us would agree with Rudyard Kipling that “words are the most powerful drug ever used by mankind.” And then along comes Pablo Neruda, who nicely puts that power in perspective by pointing out that “peace goes into the making of a poet as flour goes into the making of bread.”

“I am not a teacher, but an awakener” says Frost. The poet is not content with limiting sensorial exploration to the traditional five of taste, touch, sight, sound, and smell. Our senses of peace, place, and purpose are fertile fields for poetry to explore, as are intuition and the sense of wonder, because they allow us to look inside ourselves and discover not just our inner poet, but our inner nature, our beliefs. To allow ourselves an open mind to examine the paradoxical in our beliefs may be the ultimate sense of freedom—freedom to discover one’s self.

Some of our less physical senses are no easier to turn off than are the senses of taste or touch. Along with senses of beauty and danger, our sense of direction (our inner compass), the sense of time (our inner clock), and the senses of balance, motion, and distance all work to keep us out of trouble as we literally and metaphorically create and walk the tightropes of our lives. Spidermen, indeed!

The collection of senses connecting the inner self with the world around us, often curiously labeled common sense, provides endless fields for poetic exploration. Without, at least, a sense of humor we’d be hard pressed to deal with the often bizarre situations that the world throws at us. A sense of appropriateness is invaluable in countless settings where the dictates of order, civility, behavior, proportion, and protocol define social acceptability. In fact, our sense of appropriateness has been one of our richest sources of both humor and poetry.

Over time, we develop complex senses of justice and honor as we maneuver among the land mines of fairness, respect, loyalty, pride, ethics, and responsibility. Our sense of worth guides us in making judgments about needs and wants, and cost versus value. And our sense of compassion naturally reaches out to embrace love, caring, sympathy, empathy, and sadness. Just imagine how many times the injustice of unrequited love has diminished someone’s sense of worth over the millennia.

In poetry we find a safe haven for dealing with the paradoxical nature of life. Our human inconsistencies are wildly evident throughout our common senses. For example, the senses of pleasure and guilt seem to have neatly teamed up to fuel two of the world’s largest economies: entertainment and religion. And, our sense of the spiritual or supernatural allows us to cope, at least in superficial ways, with the phenomena that science has yet to explain—the sacred, the metaphysical, the mystical, and the magical. If God could create the perfection of something like a tree, why bother with fools like me (with apologies to Joyce Kilmer)?

Our many senses exist at remarkably different levels of development and respond to an infinite variety of settings, making us truly sensate and, hopefully, sensible beings. It is not just our sense of beauty, but every one of our senses that exists in the eye of the beholder. But “poetry is something more than just good sense,” said Samuel Taylor Coleridge. That something more is how we feel about what we sense, feelings that range from indifferent to passionate. The poet creates “weapons of mass instruction” by combining two common household ingredients: words and passion.

If poetry does have the ability to awaken our myriad senses, it surely does so by recognizing the paradoxical in life and laying it bare with passion and clarity. And, if poetry is to fully use its ability to interpret life, it must be available, it must be demystified. It must be appreciated and valued for its emotional logic, just as we value science for its analytic logic.

Emotional logic—the realization that humans can be simultaneously subjective and objective, that there are truths that are satisfying to both sides of the brain—may well be what poetry does best. The appeal of poetry is the appeal of words, and the appeal of words is the appeal of the imagination. It is tempting to substitute the word power for the word appeal, however, power is not the right word simply because poetry is to power as waves are to the shore. Power, for the poet, would only be a burden. Poetry does not play in the power arena; it is the voice you hear after the arena grows silent, when the players have left, when the light of dawn reminds us that the arena is not the real world we live in.

“When power corrupts, poetry cleanses.” —John F. Kennedy

Will La Page is the author of Voices from the Park, and A Park is A Poem on the Land, available from PublishAmerica.com, and Parks for Life, from Venturepublish.com.

Of the Rocks, For the People: Journey to a Geopark

by Heidi Bailey

Geoparks bring profits to small-town residents who are struggling to sustain their traditional way of life. Photo by Katarzyna Kozina

Geoparks bring profits to small-town residents who are struggling to sustain their traditional way of life. Photo by Katarzyna Kozina

Here’s a twist on the typical interpretive program: Discover history by eating dinner, learn science by tasting wine, and study culture by going shopping. These interpretive experiences take place in geoparks, places devoted to celebrating earth heritage and sustaining local communities.

It’s September 2008, and I find myself on a plane to Greece, on my way to tour a geopark. I am on a quest to answer a question: Is a park a part of or apart from local communities?

The designation of a protected area implies the setting aside of land for preservation, conservation, or recreation purposes. What I want to know is whether parks can be integrated back into local communities. Can they become a part of people’s daily existence—a part of their families, their livelihoods, and their identities?

To answer this question, I attend a week-long conference at the Lesvos Petrified Forest Geopark, which floats on a Greek isle in the midst of the Aegean Sea. The primary goal of a geopark is to interpret and protect earth heritage areas by promoting local products and tourism experiences. Geoparks bring profits to small-town residents who are struggling to sustain their traditional ways of life.

The title of the conference is “Geoconservation and Geoparks: Interpretation and Communication.” The organizers are members of the European Geoparks Network, a federation of 33 geoparks scattered across the European Union. The participants come from Spain, Poland, Italy, Portugal, Germany, France, Greece, Turkey, and the United Kingdom. I am the only person from the U.S.

The seminar starts out like any other conference: presenters and students, podiums and desks, PowerPoint presentations and handouts. Listen, question, take notes, bathroom breaks. Day one is done. Go to bed. Get up. Day two. Field trip.

Our hotel is located on the eastern edge of Lesvos Island, snuggled in the outskirts of a city called Mytilene (might-ih-leany). The geopark is on the opposite side, spanning roughly one-third of the island.

However, our field trip does not take us directly to the Lesvos Petrified Forest. We don’t watch a film, listen to a program, or hike any trails. Long before we cast our eyes on a petrified tree or an interpretive panel, we discover a resource of a different type—the local people.

Our bus veers into a tiny town, a village where an elderly gentleman feeds a donkey, groups of men mill about talking and playing cards, and a woman peers from a doorway dressed all in black, looking exactly like the grandmother in My Big Fat Greek Wedding.

The stone street is clearly built to the specifications of the bus, for the road doesn’t waste any space that might be devoted to the walls of buildings, which slide by in alarming proximity to the bus’s windows.

In the village square, we stop and trundle off the bus, eager tourists snapping pictures of everything: the men at their cards, the trees spreading their arms protectively overhead, a Matchbox Fiat parked on the plaza.

We stream through the halls of an art museum, then back on the bus; sip our way through a winery, back on the bus; tip-toe through an 11th-century monastery, onto the bus; stroll along a volcanic beach—and so the day goes. I wonder when we are going to see the geopark.

It’s time for lunch. We sit in a row at long tables set outside near the beach. Waiters shuffle platters onto the table: a salad with slivers of cucumber, wedges of tomato, and cubes of creamy feta; skewered souvlaki with tender meats and veggies; plump stuffed grape leaves; sliced and battered eggplant; tzatziki sauce and pita triangles, a slightly sun-warmed wine.

An hour later, I am full. The plates and platters disappear. I stir from the table, thinking it is time to go. A waiter springs to my side and looks at me expectantly. It’s time to order the entrees.

Two hours later, I am still wondering when we are going to tour the geopark. Accustomed to the fast-paced American lifestyle, it takes a while for my slow mind to realize this is part of the learning experience. The art and wine, the food and beaches, the village and monastery walls are all interpreting a story. A place is not only important for what it once was, but also for what it is today.

At last we board the bus for the final leg of our trip. Our bus carries us along the western coast of the island and deposits us in front of the Lesvos Petrified Forest Museum. Rather than bolting towards the exhibit hall, we settle into circles of chairs in the museum cafe.

Several women hurry forward to serve us chilly frappes and “spoon sweets” ladled from jelly jars onto crisp white plates. The candied olives, fruits, and citrus peels challenge our taste buds with their tart and tangy tastes.

Around the room, an expanse of shelves displays products made on the island—not a single item is imported. One by one, we slip from our chairs to take a closer look.

On the acres of shelves, bottles of ouzo (a popular Greek liquor) are arranged in tiny battalions, the large bottles stationed like generals before the legions of sample-sized containers. Close by, bottles of olive oil congregate in a disorderly fashion. They are less regimented than the ouzo—some are curvy, others short and squat, others tall and willowy—the civilians of the bottle world.

Many of the jars, tins, bottles, and cellophane bags that line the shelves decide to come home with us to share their stories with our friends and families. We leave the museum in the dark, parcels and packets tucked under our arms. We set off on the long ride home without having seen the petrified trees or the interpretive exhibits. They will have to wait for another day.

Today’s lesson finally trickles into my mind on the way back to the hotel. I needn’t have worried when we were going to see the geopark—every place we visited and every person we met was the geopark.

It’s difficult for those of us living in the United States to wrap our minds around the idea of a park that stretches beyond a protected area to envelope towns and businesses and homes and farms. Our nearest equivalent is a themed tourist region like a scenic byway partnership. To understand a geopark, we need to toss aside our preconceptions about the work park.

A geopark is a land designation like no other.

The Geopark Initiative

Geoparks view local people as an important natural resource. Photo by Katarzyna Kozina

Geoparks view local people as an important natural resource. Photo by Katarzyna Kozina

A geopark is a partnership of people and land managers working to promote the natural and cultural heritage of an area through education and sustainable tourism. A geopark covers a large region, which may be home to a patchwork of parks, protected areas, and private lands. Geoparks link these places thematically to create a destination image that brings together interpretation and for-profit tourism.

The most appealing aspect of the geopark model is the inclusion of local people. The program not only protects and manages natural resources, but also spurs sustainable economic development in surrounding areas. To qualify as a geopark, a site must work closely with the local people to improve their living conditions and the quality of their environment.

By comparison, the U.S. requires land management agencies to seek public input during decision-making processes, but the economic development of surrounding communities is not part of their mission statements. For the European Geoparks Network, this is a fundamental part of their charter.

The idea of using earth heritage to address economic problems was first developed by Dr. Nickolas Zouros of Greece and Dr. Guy Martini of France. In June 2000, they brought together representatives of four European sites to form a partnership in the spirit of collaboration and international goodwill. From these modest beginnings, the geopark concept blossomed into a global phenomenon.

The geopark initiative addresses several issues. First, people in rural areas suffer from economic losses when traditional industries decline. This creates a need for alternative economic development strategies. Second, locals and visitors alike do not recognize the impact of earth science on the existence of ecosystems and the development of cultures. This creates a need for education and interpretation.

As the geopark initiative expanded, it triggered the launch of the UNESCO (United Nations Educational, Scientific and Cultural Organization) Global Geoparks Network in 2004. Current global regions and nations include Europe, Asia, South America, Australia, and Iran.

Numerous other countries, including the U.S., are considering applying for membership. In December 2008, representatives of the U.S. Geological Survey, Geological Society of America, U.S. National Park Service, and Bureau of Land Management met in Washington, D.C., to discuss the possibility of a U.S. system of geoparks.

In March 2009, the George Wright Society hosted a panel discussion about geoparks at its annual conference. The panel was composed of representatives from the UNESCO Earth Sciences Division, the World Conservation Union (IUCN), the Geological Society of America (GSA), and the U.S. National Park Service.

“The discussion centered on outlining logistics and goals of the geoparks program, mostly to U.S. Park Service managers,” says Wesley Hill of the GSA. “Participants in the discussion had questions regarding what type of lands would qualify for geopark status and application procedures. Participants had an overall positive response to the program and are waiting to hear back on how their park may join. The next step will be to draft a set of U.S. Geopark Guidelines to propose to Washington for consideration. We will take this feedback from the panel discussion to Washington in order to continue the discussion.”

The geopark initiative has the potential to benefit earth heritage sites in the U.S. that are not major tourist destinations. Once a geopark is designated, people living within the boundaries can profit from the type of interpretive experience that is the hallmark of a geopark.

The Geopark Experience

Wine tasting celebrates a connection between culture and nature; the flavor of wine is influenced by the composition of the land. Photo by Erdal Gumus

Wine tasting celebrates a connection between culture and nature; the flavor of wine is influenced by the composition of the land. Photo by Erdal Gumus

Although interpretive programs and exhibits are typically informal and interactive, they are still a type of educational activity. Like a class, most programs and exhibits require visitors to listen to talks and read through text.

Experiences that are thought of as tourism activities—eating dinner, tasting wine, and going shopping—are not often used as interpretive opportunities. The sharing of food is primarily a social activity, wine tasting is a cultural activity, and going shopping is an economic activity. At first glance, these do not appear to have an educational component.

Yet if used properly, social, cultural, and economic activities can be an extraordinary mechanism for discovery. These experiences offer a window into the lives of local people and a tangible connection to the spirit of a place.

“Sharing food is a universal that…is powerful when used well,” writes Tim Merriman in Personal Interpretation. “When we share food, we share a special part of our cultural story, and it connects with smell, taste, touch, and visual pleasure.”

In European cultures, meals are an important means of communicating with others. At the conference in Lesvos, many of the guest speakers—the mayor of a small town, a local journalist, and members of a women’s cooperative—join us for a meal rather than standing behind a podium.

Enjoying food and wine is also a celebratory activity, and the motto of the European geoparks is “Celebrating earth heritage, sustaining local communities.” Wine is important because it celebrates a connection between culture and nature. The flavors and varieties of wine are directly related to the shape and composition of the land.

“Never forget that geo means earth, not geology,” says Guy Martini, one of the founders of the geopark initiative. “Geoparks are not just about rocks, they are mainly about people.”

Geoparks should really be called EarthParks, for the word earth possesses a meaning that is at once tangible and intangible. Earth refers to the physical terra firma of our planet, but it also conveys a feeling of home—the realm of humankind. Cultural activities like wine tasting provide a link between these tangible and intangible meanings.

Shopping is a similar activity that enables guests to discover the tastes, fashions, and products that are representative of a place. Local food producers, craftspeople, and trade workers are all interpreters. They use their knowledge and skills to reveal the spirit of a place through the creation of tangible products.

“I’ve never felt that parks and recreation settings were the only places interpretation should or could be practiced,” writes Sam Ham in Environmental Interpretation. “The best teachers, salespeople, lawyers, and cab drivers I know are interpreters.”

Always remember that people are a natural resource. The for-profit tourism services they provide can be a powerful tool for deepening the interpretive experience.

I set forth on this journey to find out if a park can become part of a local community. Instead, I discovered that a local community can become part of a park. We only need to broaden our minds and reach beyond park boundaries to turn this possibility into a reality.

The 2009 International Intensive Course on Geoparks will be Sep 29 – Oct 3 at the Lesvos Petrified Forest Geopark in Greece.  For information, visit www.globalgeopark.org > News & Events > Coming Events.

Heidi Bailey, Certified Interpretive Guide, is a volunteer interpreter at Florissant Fossil Beds National Monument in Colorado. Contact her at geointerpretation@yahoo.com.

Exploring Wi-Fi-Ready Interpretation

by Craig Rademacher

rademacherThe other day, I visited a popular coffee shop around the corner from my home in Marquette, Michigan. I ordered a hot beverage and sat down to enjoy a National Park Service multimedia program (i.e., podcast) called Yosemite Nature Notes.

Now there was nothing unusual about that. Many people download National Park Service podcasts and watch or listen to them on a laptop computer. In fact there are many such programs available. Currently there are 28 individual NPS podcasts available in iTunes, produced by 19 different national park areas (see Figure 1). These 28 shows contain more than 400 individual podcast episodes for park visitors to listen to or view. Back to the coffee shop.

Figure 1. List of NPS produced podcasts found in iTunes. Now there was nothing unusual about that. Many people download National Park Service podcasts and watch or listen to them on a laptop computer. In fact there are many such programs available. Currently there are 28 individual NPS podcasts available in iTunes, produced by 19 different national park areas (see Figure 1). These 28 shows contain more than 400 individual podcast episodes for park visitors to listen to or view. Back to the coffee shop.

Figure 1. List of NPS produced podcasts found in iTunes.

Finding the Yosemite Nature Notes podcast with a laptop computer is an easy search in iTunes (see Figure 2). Once found, simply download Nature Notes to your computer and watch it or sync it (i.e., transfer it) to your iPod. Sounds easy enough. Well, not really.

You see, I didn’t download Yosemite Nature Notes on my computer before I left home. I didn’t even bring my laptop with me. All I had was my iPhone. Like a national park visitor who had left home without his favorite podcast of Mojave National Preserve downloaded from his home computer onto his iPod, I was stuck. How do I get that interpretive program, Yosemite Nature Notes, to my phone when I want it and where I want it while visiting my on-site location?

Figure 2. Yosemite Nature Notes as it appears in iTunes.

Figure 2. Yosemite Nature Notes as it appears in iTunes.

Value of On-site Interpretation
Providing interpretation on site is seen as one of the great strengths of interpretive signs, self-guiding trails, and brochures. The premise behind this is a recognition that getting media messages to park visitors when they need them is our best chance at effective interpretation. The desire to get multimedia interpretation on site and in visitors’ hands in an effective fashion has inspired the recent growth of cell-phone based interpretation and some geo-locating interpretive services (e.g., GPS Ranger®). However, neither of these technologies would help me solve my coffee shop dilemma.

Prior to last November, if I had left my favorite podcast on my computer at home, I was out of luck regarding multimedia access. Multimedia interpretation, for all intents and purposes, stopped at my computer connection. This truth has limited the NPS and other agencies who wanted to provide podcast-style interpretation on site. The iPhone and Wi-Fi access technologies change that.

So, in the coffee shop I sat down and on my iPhone I located a button that connected me wirelessly to the iTunes store. I pressed the button and then searched for National Park Service podcasts. Amidst those listed, I found three about Yosemite, one of which was Yosemite Nature Notes. I selected it for download, and to my delight it downloaded directly onto my iPhone. Within a few minutes I was enjoying an 11-minute video program on Half Dome while sipping my coffee. It could not have been easier.

Now imagine if, instead of me being at the coffee shop in Marquette, Michigan, I had been at Yosemite Lodge. I could have used the hotel Wi-Fi to download the program and enjoyed the Yosemite Nature Notes video just moments before stepping outside the lodge to see Half Dome in all its glory. Or perhaps I could have downloaded the video and waited to view it while standing in full view of Half Dome. This Wi-Fi download technology brings multimedia interpretation onsite in a way never before experienced.

My coffee shop experience got me thinking. What is the interpretive potential of this new technology?

Wi-Fi Reach in National Parks

Figure 3. Results of search for NPS podcasts on an iPhone (left) and Yosemite Nature Notes podcast as it appears on the iPhone and iPod Touch (right).

Figure 3. Results of search for NPS podcasts on an iPhone (left) and Yosemite Nature Notes podcast as it appears on the iPhone and iPod Touch (right).

The potential to deliver rich media experiences to visitors at interpretive sites is huge if the infrastructure for Wi-Fi technology continues to grow in national parks and recreation areas. Currently, Wi-Fi reach in most NPS areas is limited. For example, it is provided in Yosemite National Park and Death Valley National Park by concession services (e.g., lodging services). We can expect this type of Wi-Fi growth to continue as lodge-based visitors seek Wi-Fi as part of accommodation packages.

In an article in the Los Angeles Times, Nicholas Riccardi asked the question “How wired do we want our national parks?” Within the article, Riccardi reported that the National Park Service has directed all 391 park areas to consider telecommunication proposals as part of their planning. Some NPS officials see Wi-Fi access in Yellowstone hotel rooms as a way to convey relevant park information and therefore an important interpretive resource to visitors. So, Wi-Fi reach into NPS areas is occurring. But it appears that wireless telephone and Wi-Fi Internet access is being restricted to developed areas, which is probably good.

As interpreters, we should be aware that video download over cell-phone networks has significant restrictions. Wi-Fi is really what will effectively enable the download of the larger video interpretive messages, such as podcasts.

Most Promising Wi-Fi Interpretive Devices
Recently an NPS staff member suggested to me that the cell phone will be the portable interpretive device of the future. Although I don’t doubt that, I can tell you my experience with cell phone interpretation as it exists is somewhat mixed. I like the convenience, but the quality of sound and lack of visual support are real limitations. In my mind, the future of portable interpretation is the Wi-Fi-enabled device, typically a smart phone.

A smart phone is a mobile phone with computer-like capabilities. With it users can access the Internet via wireless phone signal or via Wi-Fi connection. In addition to Internet access most smart phones also provide e-mail, text messaging, and other services. Results of a recent survey by The Kelsey Group (TKB) reported that smart phone penetration in the mobile phone market is now at 18.9 percent. A survey by TKB on purchasing trends suggested that 49.2 percent of all respondents were planning to purchase a smart phone in 2009. North America is the fastest growing smart phone market. Growth in smart phone sales is expected to continue even in these difficult financial times.

A number of smart phones currently on the market have Wi-Fi capabilities. However, only the Apple iPhone and iPod Touch devices have tight integration with the most popular digital media store in the world, iTunes. So let’s look at the iPhone as an example of a smart phone that could be a future Wi-Fi interpretive media device.

The iPhone 3G is Apple’s smart phone. As a smart phone, it is becoming more and more popular, though it is not the leader in worldwide smart phone sales. However, more than 10 million iPhones have been sold. The strength of the iPhone as a portable interpretive device is its position as a cell phone with a built-in iPod. Its sibling is the iPod Touch, which is an iPod with no cell phone but with Wi-Fi capabilities.

Both of these Wi-Fi capable devices are tightly integrated to iTunes. iTunes holds the largest catalog of portable media programs, or podcasts, in the world. This is where you will find the best collection of NPS podcasts.

Currently, only iPhones and iPod Touch devices can directly download podcasts wirelessly and without a computer. Using this system, podcasts could be distributed to park visitors onsite from a central Wi-Fi location within a park, like a lodge or visitor center. This on-site distribution model has yet to be fully explored in a national park but has tremendous potential.

What this Means to Interpretation
Interpretation via Wi-Fi connectivity is in its infancy. As smart phones and other portable media devices become more universally Wi-Fi capable, we should expect more demand for this type of interpretive service. We are now seeing the development of interpretive software, websites, and portable media that take advantage of Wi-Fi access.

As the National Park Service plans for the future of interpretive programming, Wi-Fi delivery ought to be considered. This is the true horizon of multimedia-based interpretation in our national parks.

For the visitor, Wi-Fi-delivered interpretation is important because it is engaging and context-relevant. Importantly, it is also low cost to the visitor and has a strong convenience factor. Wi-Fi-delivered interpretive programming is portable, rich media that can incorporate narration, music, photographs, video, and sound. It has value to the visitor on site as well as having souvenir value.

My coffee shop experience confirmed that Wi-Fi-delivered interpretation is real. It will not be long before people begin to actively seek it out in national parks and recreation areas. Maybe not this coming season, but soon. Will your interpretive site be Wi-Fi ready?

For More Information
New Media in National Parks. http://newmedia.nmu.edu

Harpers Ferry Newsletter: HFC onMedia. June 2008 Issue on New Media. http://www.nps.gov/hfc/
hfc-onmedia.htm.

Hardy, Ed. 2008. Smart phone sales increasing, just not as much as usual. http://www.brighthand.com (accessed December 21, 2008).

Rademacher, Craig. 2008. Research Brief: NPS Podcasting Today. http://newmedia.nmu.edu (posted November 21, 2008).

The Kelsey Group. 2008. New TKG data: Smart phone penetration nears 20%. http://blog.kelseygroup.com (accessed December 1, 2008).

Craig Rademacher is an assistant professor of outdoor recreation leadership and management at Northern Michigan University (NMU) in Marquette, Michigan. He is the producer of the New Media in National Parks project (newmedia.nmu.edu) at NMU.

Legacy: What’s Different

by Paul Caputo

legacy-mayjune2009This issue marks the completion of a transition that Legacy started at the beginning of the year. Some differences you will see immediately (the typeface used on the magazine’s flag and headlines is different) while others you will discover over time as you read the magazine. However, the magazine continues to contain feature articles that relate to a specific theme (this time, it’s interpretation’s role in for-profit tourism) as well as articles of benefit to the professional interpreter that do not necessarily relate to that theme.

One significant difference with this issue is that thematic feature articles, which were until recently written by freelance journalists and other professional writers, are now written by your peers—interpretive professionals writing about interpretation. Themes through late 2010 are posted online, so I encourage all of our readers to visit Legacy’s page on NAI’s website, www.interpnet.com. (Click on “Publications,” then “Legacy Magazine.”) If you have a story that you’d like to share as it relates to an upcoming theme, please e-mail me your idea.

Columns that do not relate to the theme are listed under “Departments” on the contents page and include such topics as frontline interpretation, inspiration, media, planning and design, technology, and training, among others. Readers will recognize some familiar faces in this and future issues. The regular columnists you’ve come to know over the years, like Alan Leftridge, Kris Whipple, Kirk Mona, and Jon Hooper, to name a few, will continue to appear in the departments. And you’ll see new faces in this and future issues. Again, if you have a topic that fits one of Legacy’s departments or would like to propose a new department, please e-mail me.

It’s a different magazine now than it was a year ago, so it looks different, too. Those who are interested in this sort of thing will notice small design changes throughout the magazine and a significant change in the cover design. (Those who are really interested in this sort of thing should visit NAI’s newest website, www.InterpretationByDesign.com, for more on the changes.)

Most importantly, Legacy continues to strive to meet the needs of NAI members. The first goal of the magazine is to be a useful resource for interpreters, to advance the field of interpretation by sharing ideas and discussing important issues in the field. (You can share your own ideas and discuss issues on Legacy’s online companion, www.onlinelegacy.org. Every article you read in this issue will appear online over the course of the next two months, and you don’t need a username or password to comment.)

NAI’s strength is in its diverse and unique membership, and I hope you will consider the value of making your voice heard, either in this magazine or online.